Our ICF-accredited CCE CapKelenn® methodology is for regional directors, area managers and store managers. We fuse your team’s emotional intelligence with real-world financial metrics, optimizing management rituals and enhancing brand culture at each point of sales.
Our Sales Coaching and commercial coaching programs restore trust, bring strategic clarity and develop the posture of the executives, managers and sales teams we train.
How can Store Managers successfully balance commercial performance with people development? In this testimonial, Diana Carpio, Own Store Director at Orange Spain, explains how CapKelenn’s Retail Coaching programme has helped her develop a practical coaching leadership style for everyday retail management.
Luis Jiménez, country manager for Schmidt Group Spain, gives his take on our Sales Coaching programs
A shared methodology that empowers salespeople and managers in high-end international markets
We coach managers on how to use each interaction to elevate the posture, confidence and awareness of frontline staff.
We help make sales metrics easy to understand, actionable, and motivating for your teams.
We communicate brand difference to your teams so that each customer interaction is unique, memorable and puts the person first.
We put daily rituals in place that drive authentic engagement, so that each team is equally committed to pursuing shared goals.
We help you build an employee experience that reduces turnover and gives you maximum ROI from the onboarding of new talent.
We provide a shared, multicultural framework that ensures performance standards are applied with the same quality of execution across every market.
For us, “good enough” is far from enough. As in sport, we offer executive Sales Coaching that challenges top performers and ensures in-person service reaches its highest standard.
We close the performance gap, whether between two salespeople, two stores or two countries.
We deep-dive its culture, sales methodology, dashboards, jargon and processes. We believe that to be sustainable, change must come from within and allow organizations to grow organically, predictably and healthily over the long term.
Be warned: our coaching is not theoretical. What we give you is the legitimacy of a team of coaches who are experts in sales and retail, who have extensive experience in the field, and who use this experience to maximize the potential of each of your people.
We ensure teams share a common goal, take ownership and collaborate in an environment of transparent communication.
We believe that developing emotional intelligence gives managers confidence and security, allowing them to better guide their team, including outside their comfort zone.
By looking after your talent and helping them to upskill through Sales Coaching and training programs designed for sales teams, we set in motion a natural process that elevates their service to customers and improves your business KPIs.
A happy sales team that has a sense of belonging automatically has warmer, more genuine interactions with customers that contribute positively to your bottom line.
*Year 2026 / ** Net Promoter Score
Our Sales and Retail Coaching programs are not a one-off course — they trigger a profound cultural change. As your managers become Manager Coaches, they set off a multiplier effect that liberates the individual and collective intelligence of your team. The result is better KPIs, a better team atmosphere, and a stronger commitment from those who choose to stay and grow within your organization.
We don’t show up at your organization with theoretical textbooks. We arrive with years of experience in the field. Our coaches are first Certified Coaches and experts in sales and retail. They understand the lingo of a store manager in Tokyo, the day-to-day of an area manager in Mexico, and the pressure of a regional director in Paris. Our coaches’ professional legitimacy — combined with ICF CCE-accredited training — is the reason why our Sales Coaching programs give you an immediate, lasting ROI.
More than 150 international brands have come to us for coaching, from Louis Vuitton and METRO to Sephora, Lacoste and Compass Group. They trust us to instill a shared sales culture and train their managers to become Manager Coaches. Not because we are the biggest provider, but because we’re the most specialized in professional coaching and in sales.
They can sell better than anyone, but they don’t know how to train, inspire and help those around them to evolve.
You want results, but no one in your team knows exactly which concrete behavior to change to achieve them.
Up to a 50% gap in results between salespeople, region and countries. Inconsistency erodes energy and leadership credibility.
Meetings that don’t motivate, feedback that comes in the wrong way (if it comes at all), and latent tension that goes largely unspoken.
Every salesperson or manager who leaves takes their knowledge, customer relations and months of your investment with them.
Two days of seminar, plenty of enthusiasm in the room, and three weeks later everything is back to how it was.
The team works, commits and hits its targets. But something in the collective dynamic prevents it from reaching the next level.
Transformation is coming, but your team is sticking to what it knows and your organization stays stuck.
Our certified methodology transforms your middle managers into sales coaches, from your sales VP, sales director, retail director and area manager to your regional manager, sales team manager and store manager. The result is team buy-in, better KPIs and a better customer experience through live coaching that leads to actual behavior change.
We facilitate this transformation around the world through a network of 26 accredited coaches who provide live coaching in 14 languages tailored to your brand culture. No theoretical textbooks here! Instead, we codesign a flexible operational framework that elevates and unites your international sales team. Each manager we work with comes away with a sense of pride that rubs off on their team, creating a multiplier effect within your organization.
We embed professional coaching in a practical way into the 3 core rituals of sales team management, to drive daily engagement and immediate team performance.
Your managers learn to make better decisions, be clearer in their leadership, and inspire their teams. Each of our sales team coaching programs leads to tangible improvements in the Monday meeting, in-store interactions and quarterly results.
Managers who identify and activate their productivity reserves within the first weeks of the program.
Real feedback, meetings that energize and field coaching that build confidence, not tension
Employees who feel seen, empowered and valued choose to stay. When leadership evolves, talent retention naturally improves.
A single sales culture adapted to any country, language and culture.
Our methodology does not simply lift everyone to the same level — it challenges your best performers to excel and unleash their hidden potential.
At the end of the program, your managers are able to coach their own teams by themselves.
Technical sales, short cycles and high turnover among junior sales staff. We train Sales Directors, Area Managers and Store Managers to turn every demo and every product explanation into a conversation built on trust, not only on a sales pitch. The result: less in-store customer drop-off and teams that retain their sales talent for longer.
Long sales cycles, high-commitment decisions and customers who compare before they decide. We train Dealership Managers and network leads to guide without pushing, to handle objections with data, and to turn every visit into a relationship that outlasts the signed contract.
The sales visit and the omnichannel customer relationship, key accounts and complex decision cycles. We apply our method to the specific terrain of B2B — coaching the leader to empower the Sales rep, preparing, observing and analysing the sales visit — so Sales Directors and Sales Managers multiply the impact of every customer interaction.
Selling a project, not a product: kitchens, furniture, renovations. We train Store Managers and Project Advisors to listen for the customer's real need before selling, and their teams to guide a long decision process without losing momentum or trust.
The brand lives or dies in every gesture of the in-store salesperson. We train Sales Directors, Area Managers and Store Managers to convey brand identity without losing authenticity, raising the shopping experience and closing the performance gap between stores in the same chain.
Demanding customers, a sales ceremony with the highest clienteling standards. Our coaches work with Country Managers, Store Managers and Team Leaders so that every Client Advisor reaches the highest level of service, building talent and excellence on an international scale.
Demanding customers, a sales ceremony with the highest clienteling standards. Our coaches work with Country Managers, Store Managers and Team Leaders so that every Client Advisor reaches the highest level of service, building talent and excellence on an international scale.
Consultative selling, a trust-based customer relationship and teams who need to feel like experts, not salespeople, to reach the customer's most personal sense of confidence. We train and coach Area Managers, Store Managers and Beauty Advisors to develop this role as a driver of trust within their team, raising both the customer experience and the results.
Pharmacists - upskilled with the PharmaCoaching program based on the CapKelenn Retail Coaching methodology
From a pharmacist who dispenses drugs to a Manager Coach who develops their team
A simple, straightforward approach to Retail Coaching that every pharmacist can run with from day 1
Pharmacists discovered that their teams were far more capable than they had imagined
Have questions about our sales and commercial coaching methodology?… Here are answers to frequent questions our clients ask.
A traditional course gives you access to knowledge only while the course lasts. Sales Coaching and training changes behavior through continuous practice, support and feedback. So coaching isn’t just a different style of learning. It leads to a lasting change as each manager becomes a Manager Coach for their team.
Our programs last 3 months. They include live online Sales Coaching or in-person sessions as well as one-to-one coaching sessions and real-world practice. During our programs, your managers have the chance to codevelop management techniques that align with your culture and business goals.
Yes. We have a network of 26 accredited coaches who work in 14 languages, covering every market where our clients operate. Our coaches work to the same high standard and methodology everywhere, be it in Dubai, Tokyo, London, or New York. We can deliver the same standard and content of coaching to hundreds or thousands of managers simultaneously.
The International Coaching Federation (ICF) is the largest international professional coaching body. Our accreditation to their Continuing Coach Education (CCE) guarantees that our methodology meets the strictest ethical and coaching standards in the industry. For our clients, this is proof of our professionalism and attention to detail. For your managers, it is professional recognition that is recognized worldwide.
Our sales and Retail Coaching and training programs are designed for top & middle managers as well as anyone in charge of your sales teams, including store managers, area managers, regional directors and sales directors. Our programs are suitable for retail and in-store locations as well as B2B environments.
A change in behavior is the first sign of good Sales Coaching. Better sales results follow. Throughout the process, the managers themselves identify which behaviors influence which metrics. Our sales and Retail Coaching programs take the time to celebrate individual wins, including when your managers improve their KPIs.
Yes. While our original program covers Retail Coaching primarily, since 2018 we have also worked with B2B organizations that have entrusted us with certifying their sales directors, sales managers and commercial team leaders. Whether in B2C or B2B, the methodology behind our Sales Coaching and training is the same: help managers develop the skills to help their teams hit the next level. What changes is each organization’s context. Which is why our programs adapt to the language, setting, metrics, management rituals and real-world interactions of each. In B2B, for example, our coaching covers the preparation, observation and analysis of sales visits. Even law firms need to sell!
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Our programs let you unlock your reserves of productivity within the first month and achieve long-term business success while elevating your brand culture, wherever you operate. Leadership and excellence are key drivers of development everywhere people do business. And we believe that retail and sales can contribute to a better world.
Our Japanese coaches are trained in the country with the most refined culture of customer service.
We provide coaching in German for B2B teams and distribution networks in one of the most demanding markets in Europe.
Our coaches in European Portuguese have deep knowledge of the Iberian market and its connections with the Brazilian market.
This is the head office of CapKelenn and where we design our programs for the Iberian Peninsula and Latin America.
Our French coaches are experts in the luxury, cosmetics and French supermarket sectors.
These coaches specialize in the sectors for which Italy is famous, and where the selling ceremony is an integral part of brand identity.
We run programs in Arabic and English for the luxury and premium retail sectors, which are rapidly expanding in the Middle East.
Our Korean coaches are specialists in a market that has a refined sense of innovation, customer experience and attention to detail.
Our local coaches run programs in Cantonese and English for sales teams in the luxury and retail sectors in the financial hub of Asia.
Our bilingual, multicultural coaches operate in the most competitive consumer market on the planet.
Our programs in Mandarin are designed for teams operating in one of the world’s most complex and fast-changing markets.
This is our center of operations for all programs deployed in Spanish throughout Latin America, where we also have a deep awareness of local culture.
And at CapKelenn, we believe in great conversations. Together, let’s nurture your people. Discover the immediate impact of our methodology on the performance of your teams.
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
